Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a well-accepted social media tool. Instagram was originally developed so as people could apply different filters to photographs that they had taken on their smartphones one the market and would allow these types of easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to buy instagram likes it can easily be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There tend to than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per calendar day.
The account is ‘free’ to start so lucrative low barriers to your path.
It is a medium that permits for easy sharing of content 24 hours a day.
What sort of success have businesses achieved using Instagram?
Businesses for Levis, L’oreal and any huge selection of others are able to employ a the tool to:
To increase awareness to their products and services.
To increase brand exposure.
To showcase their community and pro bono try to inspire and attract prospective customers to engage their product, service or brand.
Run successful promotions, competitions and free gifts.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses due to its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos to be able to posted and shared consumers either wearing or basic products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as little business businesses also been able to leverage the of Instagram to engage their clients. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 include achieved this through the use of attractive photographs on the food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers some other Instagram users would be interested in or search for.
Influencer marketing
Bloggers, social networking stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram documents. This ‘influencer’ group means that there are several eyeballs there ready discover your products and services. The audience has now been intended for you. The engagement has recently been formed and tapping into this manual your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will assist to improve your audience faster. Therefore taking the time to identify key ‘influencers’ in your industry and in what way you can tap into this is very important.
Hashtags – What agent?
How do they really be once did increase business exposure?
I recommend that if you are interested in getting onto Instagram you spend some time up-front doing your Hashtag experience. Hashtags are tags which you can add in a caption of a photo that you upload. Moves through a hashtag you really have to use the # symbol at the front of the tag which usually add a keyword or several keywords without spaces after the hash symbol. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already be familiar with hashtags as they are also popular on Twitter nonetheless, if you aren’t take a glance online to discover some regarding how they are being used. The intent behind the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.